MBA Event Management and Public Relations Syllabus - Indukaka Ipcowala Institute Of Management (IIIM, Anand )

  • Years 2 Years
  • Type Course Post Graduate
  • stream Management
  • Delivery Mode
Written By universitykart team | Last updated date Jul, 07, 2024

The MBA (Event Management and Public Relations) syllabus at Indukaka Ipcowala Institute Of Management (IIIM ), Anand is designed to provide overall knowledge to the students with a strong foundation. MBA (Event Management and Public Relations) faculty at Indukaka Ipcowala Institute Of Management (IIIM ) specially focus on in-depth learning to relevant subjects. At first semester syllabus of MBA (Event Management and Public Relations) at Indukaka Ipcowala Institute Of Management (IIIM ), students learn the basics of programme. A strong foundation is very important for comprehensive learning. MBA (Event Management and Public Relations) syllabus at Indukaka Ipcowala Institute Of Management (IIIM ), Anand maintains a balance between theoretical knowledge and practical knowledge.

MBA (Event Management and Public Relations) first year students at Indukaka Ipcowala Institute Of Management (IIIM ) are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. Indukaka Ipcowala Institute Of Management (IIIM ), Anand also provides practical training sessions, workshops, projects, and case studies to enhance student skills. MBA (Event Management and Public Relations) syllabus at Indukaka Ipcowala Institute Of Management (IIIM ), Anand is also frequently updated to give industry relevant training and knowledge to students. Indukaka Ipcowala Institute Of Management (IIIM ) strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at Indukaka Ipcowala Institute Of Management (IIIM ) enable MBA (Event Management and Public Relations) students to apply knowledge and skills in a controlled environment and get required experience.

According to syllabus of MBA (Event Management and Public Relations) progress, students learn advanced topics and complex concepts. The MBA (Event Management and Public Relations) curriculum at Indukaka Ipcowala Institute Of Management (IIIM ), Anand mainly focuses on analytical and critical thinking. As the MBA (Event Management and Public Relations) course unfolds, students develop several important skills that increases their employability. As per syllabus of MBA (Event Management and Public Relations) at Indukaka Ipcowala Institute Of Management (IIIM ) also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.

MBA (Event Management and Public Relations) curriculum at Indukaka Ipcowala Institute Of Management (IIIM ) includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The MBA (Event Management and Public Relations) syllabus at Indukaka Ipcowala Institute Of Management (IIIM ) aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.

Additional curriculum at Indukaka Ipcowala Institute Of Management (IIIM )

  1. Workshops and Seminars - Regular sessions with industry experts help MBA (Event Management and Public Relations) students at Indukaka Ipcowala Institute Of Management (IIIM ) to stay updated with current trends.
  2. Group Projects - Collaborative projects according to Indukaka Ipcowala Institute Of Management (IIIM ) syllabus develop teamwork and problem-solving skills.
  3. Case Studies - MBA (Event Management and Public Relations) syllabus offers analysis of real-world scenarios to apply theoretical knowledge.
  4. Extracurricular Activities - Indukaka Ipcowala Institute Of Management (IIIM ) offers several activities like sports, clubs, societies, etc. to encourage overall development.

Note: Given below syllabus is based on the available web sources. Please verify with the Indukaka Ipcowala Institute Of Management (IIIM ), Anand for latest MBA (Event Management and Public Relations) curriculum.

MBA Event Management and Public Relations Syllabus:

The MBA in Event Management and Public Relations program is designed for students interested in the dynamic fields of event planning and PR. Core courses cover event logistics, marketing, and public relations strategy. Specialized subjects include event design, crisis communication, and media relations. Students often work on event planning projects and PR campaigns. The curriculum emphasizes practical experience through internships and event management simulations. Graduates are well-equipped for roles in event management companies, PR agencies, and corporate communications teams.

Syllabus & Subjects for MBA in Event Management and Public Relations

Listed below are MBA in Event Management & Public Relations subjects based on the semester:

Semesters Subjects
Semester I Business process modeling
Introduction to Event Management & PR
Business Policy and Strategic Management
Corporate Legal Environment
Accounting for Managers
Business Communication Skill Development
Entrepreneurship & Project Management
Management of Organizations
Semester II Information Communication Technology (ICT)
E-Commerce and Marketing management
Event Management Planning
Business Skills Development
Organizational Behaviors
Professional Industry Engagement
Event Resource Management
Event Team & Crew Management
Semester III Event Safety & Risk Management
Legal Aspects of Event Management
Specialization Group A - Human Resource Management
Specialization Group B - Marketing
Specialization Group C - Finance
Specialization Group D - Information Technology
Specialization Group E - Event Management
Project - 1
Semester IV Event Advertising, Promotion, and Brand Management
Experiential Marketing & Technology
Specialization Group A - Human Resource Management
Specialization Group B - Marketing
Specialization Group C - Finance
Specialization Group D - Information Technology
Specialization Group E - Event Management
Project - 2
Elective Subjects Industrial Marketing Consumer Behavior
Retail Marketing Management
International Marketing Advertising And Sales Management
Event Cost Accounting And Finance Management
Management Corporate Taxation And Tax Planning
Database Management System Analysis
HR Management Organizational Change and Development
HR Planning and Development Management of Industrial Relations Compensation
Design Communication Networks For Business E-Commerce
Enterprise Resource Planning Strategic Information Systems
Lab Subjects Enterprise Resource Planning Strategic Information
Online Advertising And Promotions
Social Media Marketing
Professional Industry Engagement
Adobe Photoshop
Database Management System Analysis
Networks For Business E-Commerce

Projects for MBA in Event Management and Public Relations

MBA in Event Management & Public Relations course deals with planning, executing, organizing, hosting, and supervising events. Projects MBA in Event Management & Public Relations can be implemented based on many concepts such As selling events, making plans for events, revolutionary ideas, branding in events, web website hosting clients, degree arrangements, and lots more. The project introduction consists of research, a thesis, a seminar, and surveys. The task's purpose is to offer the possibility to explicit their creativity and innovation.

Here are a few popular MBA project topics in event management:

(i). Problems and issues in events
(ii). To invite guests and understand their requirements
(iii). Communicating to a specific group of audiences
(iv). New product launch service hosting
(v). To recognize customer's attitudes
(vi). To alter and improve events perception

Reference Books for MBA in Event Management and Public Relations

Listed below are the reference books to enhance students' skills in Event Management & Public Relations:

Name of Author Name of Book
John Beech, Sebastian Kaiser, and Robert Kaspar The Business of Events Management
A.J. Veal and Christine Burton Research Methods For Arts And Event Management
George G. Fenich, Ph.D. Planning And Management Of Meetings, Expositions, Events, And Conventions
Judy Allen The Business Of Event Planning: Behind-the-Scenes Secrets Of Success Special Events
Meegan Jones Sustainable Event Management: A Practical Guide

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